Jun
17

The new wonderful world of Content PR…

Posted by Anja D'Hondt

Interview with Content PR-chitect Anja D’Hondt, Managing Director at duomedia

The boundaries between earned, owned and paid media continue to dissolve at an exponential rate as consumer preferences constantly change communication dynamics. We are…

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Feb
13

“Luck has little to do with it, expertise is everything.”

Posted by Lutt Willems

Today is "Friday the 13th," and we instantly link that date to bad luck! This suggests that luck is something that is outside of our control – it just happens. Also in our PR business, Friday the 13th is perceived to not be the best day to issue news,…

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May
07
value proposition

How to make your customers listen…

Posted by Louis De Nolf

In a B2B environment it is not always easy to stand out and catch your customers' attention. A lot of the content in B2B communication is typically focused on new technologies and products. Stories often feature technical details, emphasising the…

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Sep
07

When communication and sales have a love affair

Posted by Maya Staels

When it comes to PR we often get the question ‘what will this generate in sales?’ Realising the KPI’s and ROI we put forward for each venture remain a challenge in this line of work - it’s not an exact science after all. And yet we leave little to…

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Jul
07
duomedia press conference

Getting the most out of trade events

Posted by Louis De Nolf

For many organisations, trade events provide ideal venues for announcing product launches and innovations. They offer the ability to address a large target audience about products and solutions a company has to offer and its strategic direction. It…

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Mar
07
Social media trends 2017

DUOMEDIA'S TOP TIPS FOR SOCIAL MEDIA IN 2017

Posted by Anneleen Van Malderen

Over the last few years, social media advertising has become one of the most important tools for social media managers, marketeers & PR pros. But there’s more that needs to be done than just post your articles at the right time and use the appropriate…

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