Mar
24

#GV2015 & #VS2015 – the rookie’s impression

Posted by Margot Schuljin

The must-attend graphic arts event in Benelux, I was told. Especially when taking place in Gorinchem. So off to the Grafische Vakbeurs & Vakbeurs Sign in Gorinchem (The Netherlands) I went together with my colleague Maya Staels. I did my research, as…

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Mar
06

‘Data’ and ‘offset’ meet at inkjet-driven Innovationdays

Posted by Ed Boogaard

Is inkjet finally getting through to the next level? Last week, the Hunkeler Innovationdays managed to exceed all expectations by welcoming over 6.000 visitors from more than 50 countries in just four days. This year’s influx of commercial printers,…

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Feb
20
translations

duomedia travels around the world every day

Posted by Sebastien Le Roux

 

How duomedia successfully integrates localisation services with PR campaigns

New duomedia PR-colleague Ruben Hauglustaine interviews Sébastien Le Roux, Director of Services and Operations and managing the localisation services as a professional…

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Feb
13

“Luck has little to do with it, expertise is everything.”

Posted by Lutt Willems

Today is "Friday the 13th," and we instantly link that date to bad luck! This suggests that luck is something that is outside of our control – it just happens. Also in our PR business, Friday the 13th is perceived to not be the best day to issue news,…

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Jan
22

Is online journalism still journalism?

Posted by Louis De Nolf

Since the 90’s and the development of online media, ‘news’ has undergone many a transformation. Internet and social media exponentially accelerated this process. Content nowadays is no longer limited by local reach. A publication’s circulation and…

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Jan
13

PR and Advertising – fading borders

Posted by Griet Byl

by Media Marketing’s Editor-in-chief, Griet Byl

During the judging session of the latest edition of the IBIS Awards - where the integrated “Miao Mat” Campaign developed by Weber Shandwick for Felix Purina scooped the Gold medal, it became apparent…

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