Jan
13

PR and Advertising – fading borders

Posted by Griet Byl

by Media Marketing’s Editor-in-chief, Griet Byl

During the judging session of the latest edition of the IBIS Awards - where the integrated “Miao Mat” Campaign developed by Weber Shandwick for Felix Purina scooped the Gold medal, it became apparent…

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Dec
17
Infographic

Will yours be the visual that launches a thousand ships?

Posted by Maya Staels

In the business of persuasion it is all about the content. How to create a strong message and get that (a)cross media? It’s a conundrum many a communication manager faces nowadays. Yet the answer does not have to be complicated. Here’s what us PR pros…

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Dec
03
Ibis

PR, much more than media or press relations

Posted by Caroline Baron

IBIS Awards: rewarding the Belgium talents in brand and corporate communication

Thursday, December 4, Augure will be in Brussels as a partner for the third ceremony of the IBIS Communication Awards, co-organized by BPRCA and 3C Communication. Don’t…

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Nov
17
Tokyo

Impressions of Japan and Tokyo Pack

Posted by Joanne Hunter

by pack hack and first-time visitor Joanne Hunter

My memories of past family visits and recollection of a highly respectful society, were all I had to go on as preparation for Tokyo Pack, Japan’s top packaging exhibition that runs every two years at…

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Oct
13
photography

#SMILE #SHOOT #SHARE

Posted by Elisabeth Decabootere

These days, photography has become very common in everybody’s daily life. No longer do we use just one device, photography is now integrated in our smartphones and tablets; ready to be shared with the world by the touch of a button.

Maybe you have…

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Oct
01
content is king

Who will be the new social content king?

Posted by Louis De Nolf

Early 2014 news articles were mentioning the decline of interest of young facebook-users. Journalists from across the globe were eager to join the conversation and spread the word. But when we look at the facebook demographics between 2011 and 2014…

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