B2B press conference event boosts international visibility

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duomedia organised its fourth pre-drupa event, with the theme “Press on to the future”. 8 leading industry suppliers in the print & packaging industry presented at the event.

The event attracted a total of 63 journalists from 26 countries around the globe, representing over 80 publications.

All attendees represented key print, label and packaging magazines and were carefully selected to have the most relevant media present. Geographically, the attending media covered all parts of the world.

  • drupa
  • drupa
  • drupa

Activities

  • 23 PRESS RELEASES IN MULTIPLE LANGUAGES
  • circulation of press packs
  • schedule one-to-one interviews
  • platform to share product launches & strategic highlights
  • gather pre-event technology updates & market insights
  • social media support
  • social activity: incl. a dinner in a Belgian Brewery

Results

  • OVER 200 PUBLISHED PRINT ARTICLES
  • OVER 500 ONLINE ARTICLES
  • A TWELVEFOLD MEDIA VALUE ROI
  • SOCIAL MEDIA BUZZ & JOURNALISTIC INTERACTION

  • INFORMAL NETWORKING POSSIBILITIES
  • ONLINE ARTICLES IMMEDIATELY PUBLISHED BY ATTENDING EDITORS