DUOMEDIA HELPS ENFOCUS ENTER NEW MARKET

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Enfocus showcased their products at FESPA 2015, entering new markets in large format, digital, screen and textile print technology. Enfocus solutions reduce errors, improve productivity, and provide large format printers with a pathway for growing their business.

In order to ensure maximum visibility to the FESPA presence, duomedia engaged together with the Enfocus team in PR actions before, during and post the event. The content plan included a range of news releases, customer testimonials, tweets and social media interaction, media outreach and Fespa Daily communications. The Enfocus blog post was published on the Fespa 2015 blog channel and received lots of mileage in online trade media.

Altogether the Enfocus and duomedia team succeeded in creating a successful entry into new markets for Enfocus with great booth attendance and customer interaction!

Activities

  • PR Campaign for FESPA
  • Customer engagement at the event
  • Social, online & print media outreach
  • Blog posting & promotion

Results

  • Strong media engagement
  • Buzz & visibility at FESPA
  • Widespread online and print coverage
  • Strong booth traffic and sales lead generation