AWARD WINNING B2B COMMUNICATION CAMPAIGN WITH XEIKON

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Cross-media campaign with selfie contest receives IBIS 2104 Award in category B2B communication

duomedia boosted visibility together with Xeikon for its prestigious Xeikon Café open house in Lier. A selfies contest engaged and mobilised all visitors before and during the event. Submitted selfies were printed on the spot using Xeikon digital presses, and labeled on a Belgian beer bottle as a nice souvenir. duomedia prepared all social media activities and also reported onsite, hosting trade journalists during the Xeikon Café..

It resulted in a buzzy event across trade and social media channels, and great selfies on Belgian beer bottles for lots of attendees! A jury praised the multichannel approach of the campaign, underpinned by a solid strategy and content creation - rewarding it with the IBIS Awards for best Belgian B2B Communication campaign.

Activities

  • INVITATION & HOSTING KEY EUROPEAN TRADE JOURNALISTS
  • ON-SITE INTERVIEWS WITH XEIKON SPOKESPEOPLE
  • EXTENSIVE EUROPEAN SOCIAL MEDIA CAMPAIGN
  • SELFIE COMPETITION #XEIKONSELFIE
  • OFF-SITE EXCLUSIVE PLANT VISIT WITH KEY JOURNALISTS
  • MULTILINGUAL CONTENT DEVELOPMENT FOR NEWS RELEASES, BLOGS & SOCIAL MEDIA

Results

  • Attendance of 22 key trade journalists.
  • Increased engagement and boosted visitor interactivity.
  • Extensive media coverage pre and post-event.
  • Xeikon Café social media buzz across key channels.
  • Powerful multilingual content for multiple platforms.